COVID created an opportunity. An opportunity to turn sights close to home and local. With nationwide travel on hold and many of my usual contacts in the Hospitality Sector on furlough, pivoting became second nature for all of us. The Question: how can I best use my talents of providing better and cleaner sleep products when the Hospitality Sector is on hold? I connected with some local designers, boutique hotels and vacation rental home owners. The result. Relationships were built. Solutions were served. Product was sold.
Is it irony that COVID and PIVOT look so similar? I find immense comfort in learning from others. Tell me your pivot story. Here is one I enjoyed.
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